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Guilt-Free Gift Ideas Posted by Bernadette on 23 Nov 2013
 
 

It’s that time of year again – when advertisers and retailers clamour for your attention and urge you to BUY, BUY, BUY – NOW, NOW, NOW! Expect sale stampedes in shopping centres, garish email alerts offering discounts, sex-sells billboard mentality and rampant gender-stereotyping when it comes to toy advertising.

 

Last year we started what will now be a Spinifex blogging tradition – offering you sexploitation-free, fair-trade, eco-friendly and thoughtful gift ideas. And for a list of what not to buy, we turn to Collective Shout for their ‘Cross em’ off your Xmas list’ list.

You'll find that a few of the retailers listed this year also appeared in last year's blog - but we've added quite a few new names too, because we want to constantly build on this list. And we always welcome your input - so if you have suggestions for us, please feel free to leave them in the comments section below! 

 

And while below is a list of mostly material gift-buying options, we can’t stress enough that it’s creating memories and just spending time together that should top any wish list these holidays.

 


Stay Safe & Seasons Greetings

 

From,

 

The Spinifex Team

 

 
                                           ☼ 

 

 

 

WRAPPING PAPER

 

Evergreen Wrap: wrap gifts, carry shopping, or wear as a scarf!


CHRISTMAS CARDS

Earth Greeting Cards: for every card pack, they donate $1.65 to Trees For Life to plant a native tree. Printed carbon neutral in Australia with vegetable based ink on 100% post-consumer recycled paper

 

FOR A BIT OF EVERYTHING

 

New Internationalist ethical shop

 

Cancer Council 

 

Oxfam Australia 

Friends of the Earth 


KIDS’ CLOTHES, TOYS & OTHER GIFT IDEAS
 

 


Every Little Girl: 10% of their profits go to projects that enable little girls in developing countries to access health care, education and protection. 

Eternal Creation

The Singing Whale 

Windmill Educational 

The Friendship Tree 

New Moon Girls: we can't stress enough how much we love this magazine! It's by girls, for girls and 100% advertising-free. This is your anti-Dolly/Girlfriend. Not a diet tip, boy drama column or modelling contest in sight!  


BEAUTY PRODUCTS 

Aesop 

Jurlique 

Mukti Botanicals

Perfect Potion


BOOKS

Readings Bookshop

Mary Ryan's Books

Avid Reader

Gleebooks

Fullers Bookshop 

IPG: for our friends in America & Canada!  

 

Spinifex Press: Whether you're looking to buy something for friends, family or yourself, a book is a gift from the heart. Behind the scenes a great deal of care and passion goes into choosing the books that we eventually publish. Our books have focused on and emerged from, Palestine, Africa, the Middle East, India, the Philippines, the UK and Australia. From the political to the humorous, from the heartbreaking to the fantastical, whatever your taste our 2012 list has something for everyone.

From now until Dec 21 - Spinifex is offering free freight on all Australian & International orders!

                           

 

CLOTHES & ACCESSORIES

Sevenly: for every purchase, they give $7 to that week’s chosen charity. Some of the represented charities have included; ‘All Girls Allowed’, revealing the injustice of China’s one-child-policy. ‘Laura’s House’, which supports women and children affected by domestic abuse. And ‘Generosity Water’, dedicated to ending the clean water crisis in developing countries. 

 

People Tree 

 

Step Up

 

Out of Print: very cool clothing designs using vintage book covers. For each product sold, one book is donated to a community in need through partner charity; Books For Africa.

Blue Caravan 

Seed Heritage 

A Skulk of Foxes 

 

Adie + George

TOMS shoes: we love this brand! For every pair of shoes you purchase, TOMS will give a pair of shoes to a child in need.

 

Pippa Small Jewellery:this designer is involved with the first Fair Trade gold mine in Bolivia, a mine that works to ensure that the health and safety of miners are a priority and the protection of the environment .

 

Bibico 

 
FOR THE HOME

Albatross

HolySheet! 

Bird Textile 

Biome 

 

Signed & Numbered:great art gallery with affordable prints! A wonderful collection of Australian and International artists produce small runs of limited edition prints, sold out of this little shop (also available to buy online!) 


ALTERNATIVE GIVING

Indigenous Literacy Foundation: aims to raise literacy levels and improve the lives and opportunities of Indigenous children living in remote and isolated regions.

 

Benjamin Andrew Footpath Library: aims to make books more accessible to the homeless and disadvantaged members of our society, change our attitudes to these people and encourage literacy.

 

Collective Shout: a grassroots campaigns movement mobilising and equipping individuals and groups to target corporations, advertisers, marketers and media which objectify women and sexualise girls to sell products and services.

Half the Sky Movement: cutting across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide.

Geena Davis Institute on Gender in Media: the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reducing stereotyping and creating a wide variety of female characters for entertainment targeting children 11 and under.

Camfed: the Campaign for Female Education is an international non-governmental, non-profit organization dedicated to eradicating poverty in Africa through the education of girls and the empowerment of young women


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Better Possible than Unbegun by Pauline Hopkins Posted by Bernadette on 13 Nov 2013


When you have buried us               told your story

ours does not end              we stream
into the unfinished           the unbegun
the possible

Adrienne Rich, The Dream of a Common Language, W.W. Norton &Co., New York, 1978

 

An overcast spring day in Melbourne is nothing unusual. Having a former Prime Minister attend a packed venue and address an adoring audience is, however, a little bit out of the ordinary.

I was one of those who attended the ‘Credit Where Credit Is Due’ event on 10th November at the Melbourne Town Hall. In an event organised by the Victorian Women’s Trust (VWT), an appreciative crowd not only had the opportunity of hearing Julia Gillard speak, but also VWT CEO Mary Crooks, former independent federal MP Tony Windsor, and former Victorian Attorney-General Rob Hulls.

The majority were middle-aged women, and they found countless reasons to clap during the afternoon. The standing ovations, however, were mostly reserved for Julia herself.

This was not an uneducated crowd. It was not clapping for the sake of it or mindless fervour. What was it? Well, it was a celebration of women and a thank-you—not just for Julia’s significant achievements, like the national disability insurance scheme, but a thank-you for being the groundbreaker, the women who took the heat for all of us. To hope that the venom she was subjected to will perhaps make it easier for our daughters and grand-daughters to forge their paths with less antagonism.

Throughout his speech, Tony Windsor made a point of addressing Julia as ‘Prime Minister.’ He praised her calm demeanour while in office, saying she always had a stability of mind and purpose and never once raised her voice.  He utilised his favourite saying, ‘The world is run by those who turn up.’

Julia always turned up.

Politics can be a ruthless business and Rob Hulls stated that women are clearly judged by different criteria than men, often unfairly. The reality of political achievement can also be less lofty that we imagine: “Sometimes the most you can achieve is to stand in the way of something worse.”

Then Julia herself spoke. She was professional of course; did not indulge in any pettiness, was not tempted to utter any words of revenge or spite. No, she articulated and defended her government’s record with warmth and humour. She quavered slightly once twice. Once was when talking about Sophie, the beautiful girl with Down’s Syndrome whose photograph of Julia at the time of the introduction of the national disability insurance scheme will stand the test of time. The second was when she referred to her friend and cancer survivor Jodie who, she said, put everything in perspective.

And why were we there, I wondered, this group of largely female faces? To acknowledge Julia and say thank-you. To say sorry we weren’t vocal enough during her term to drown out the relentless hounding she received from sections of the media. A communal coming together for those of us who had been rudely shocked by the treatment of her. We listened respectfully as Julia laid out her record, but it was not just what she said but the space that she has occupied in our minds that was important.

Julia as PM not only represented achievement and success for all women, but it was a catalyst for the emergence of vile misogynistic voices that had lain quietly, simmering under the surface. These voices that I had imagined only have existed on the fringes of society and were scorned by the overwhelming majority, actually erupted from the most respectable quarters. Suddenly misogyny was everywhere and since Julia was a politician, apparently anything was fair game.

The revolution for women’s rights over the last fifty years that many of us felt had fundamentally changed our society was more tenuous than we imagined. It was, as Julia put it in her speech, just a “brittle veneer” covering a darker truth.  And as she said, there are lacerations for women when they break through the glass ceiling.

Those who had nursed misogyny silently and quietly inside of themselves, had in the last three years the example of Tony Abbott to emulate ; to allow them to vent every sexist rant that had ever occupied their minds. Yet in the midst of this misogynistic storm lay another contradiction: the faux offence taken by those who were outraged, not at misogyny per se, which became an accepted part of public discourse, but at the fact that they may be accused of being a misogynist. Forget the sexism: it is being called sexist that we hate! Suddenly, the crime was not misogyny but to accuse someone of it.

Yet despite this, Julia maintained that the ups were worth the downs; the positives greater than the negatives. It was a sentiment echoed by Mary Crooks who said, “Don’t get mad, get elected!” Yet some hesitancy remains: as Julia said, there are uncomfortable truths we haven’t found yet. One uncomfortable truth that has been determined is that our aim for women to be able to occupy positions of leadership without resentment and without the possibility of the advancement being undone is not yet achieved.

At the conclusion of the Town Hall event, I asked a companion how she felt about it. “Hope,” she said. Which was true. But as my friend Cath pointed out, hope is too passive and implies waiting around for change. It is like wishing for Santa to bring you a present but not knowing if he will. In Cath’s view, the event was about strength: finding it and keeping it. The strength to keep going. The strength to move on. The strength inside yourself.

Mary Crooks in closing said that the quest for equality and respect for women and girls is unstoppable. However, we are far less progressed along that path than we had imagined. Now that unpleasant reality has hit us square in the face, we, like Julia, must seize our moments in history and make of them what we can.

We waited over a century for the first female Prime Minister of Australia. Now it is time to celebrate the possible—and make it happen.

 


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Sexism at St. John's Posted by Bernadette on 08 Nov 2013

By: Danielle Binks
 
 
 

Something sounded eerily familiar when reading recent media reports of the misogynistic, animalistic goings-on at the Catholic Church-owned St John's College. In an ABC news report, a history of misogyny has been unearthed which highlights an ingrained ‘old boys’ mentality that has raged for years even before these most recent headlines. A former female student of neighbouring school Sancta Sophia College remembers one particular incident; "And during orientation week they invited us [over] and sang a song which went 'yes means yes and no means yes' [and] chanted over and over again."
 

It sounded similar to a chant that Harvard Law School lecturer, Diane L. Rosenfeld, recounted in her Big Porn Inc chapter, ‘Who Are You Calling a ‘Ho’?: Challenging the Porn Culture on Campus’. The chant she refers to in her opening paragraph went; “NO MEANS YES! YES MEANS ANAL!”. It was being yelled by 45 men, members and pledges of the Yale chapter of the Delta Kappa Epsilon (DKE) fraternity as they surrounded a female dorm. The event was captured on film and widely circulated on YouTube.

 

Actually, a lot of Rosenfeld’s chapter sounds familiar, and striking similarities can be made between the goings on at St. John’s College and practically every university campus across America.

 
 
The Sydney Morning Herald’s reporting of the College’s ‘culture or anarchy’ included a photo of St. John’s students wearing tuxedos and hollering at an image projected on a big screen – an image of a woman in see-through knickers and high boots. This image says a lot about the misogynistic underpinnings of the behaviour of these boys, and touches on the most horrifying aspects of their culture – and that is their treatment of women.
 

Many articles concerned with the St. John’s students’ (called “Johnsmen”) unpunished behaviour have outlined their crimes; from smashed windows and faeces left everywhere to beds barricading the corridors and fires being lit. But some of the most disturbing accounts of the “Johnsmen’s” loutish behaviour include their treatment of female students; “… a crude message and a third-year female student's phone number that was graffitied onto the circular driveway in front of the college tower.” Every second Friday, the student committee has decreed that all Johnsmen not speak to any female students - who are known as ''Jets'': the term is an acronym for ''just excuse the slag''. And of course, the trigger which brought all of this behaviour to light and nearly took a young girl’s life. Eight months ago a female student collapsed and was taken to hospital after an initiation ritual, which had her on her knees and drinking an alcoholic cocktail laced with shampoo. She was being punished, you see, for walking forwards instead of backwards along the fourth-floor Polding Wing corridor known as the ''Men's Gallery''. The girl’s father stressed at the time that she was not being ‘forced’ to drink the lethal beverage, that there was a degree of conformity and trust involved. Also, he said: “She's kneeling down there and, as I'm sure you can imagine, it's an intimidating environment at that particular point.”

 

The behaviour of the St. John’s students is appalling in its own right – even more so when you think that that young girl nearly died eight months ago, but it was only last week that Archbishop of Sydney, George Pell, decided it’s time to step in. But what’s really, truly frightening is the ingrained misogyny of this institution, and what this ‘Lord of the Flies’ type behaviour is teaching these young men.

 

Diane L. Rosenfeld tries to find the root cause of this misogynistic, ritualistic behaviour that seems to breed amongst men in close-knit, collegiate communities. To some extent, Rosenfeld says, this behavior is a by-product of all-male spaces. ‘Fraternities and locker rooms, as key spaces for male bonding, are important places to examine, as attitudes towards women and gay men are often the basis of jokes and male bonding activities. The privacy men have in these spaces allows them to talk uninterrupted and without consequence, ensuring unimpeded transmission of misogynist attitudes.’ She says this exclusivity (such as that of the prestigious St. John’s College) “confers on them an elite status that is easily translated into entitlement, and because the cement of their brotherhood is intense, and intensely sexualized, bonding”

 

So how do we stop this behavior? More importantly, how do we stop it from escalating? The answer is clear to anyone who has been following the St. John’s headlines, and Rosenfeld concurs: “a strong incentive for schools to take a proactive role in preventing sexual violence before it happens by focusing on preventative education” Sadly, as anyone who has been following the St. John’s story will also know the school has not had a firm hand in derailing the awful behaviour of its students. Alecia Simmonds for DailyLife even asked: “why are the old boys’ networks so intent on protecting criminality?”

 

Rosenfeld continues, saying; “Schools play an enormous role in creating campus community, and have a great deal of power to shape norms based on sexual respect.” The only question that remains is; will the current St. John’s culture be cut off before it can do any more damage? Or will these boys be left to fall into a new routine that will dictate the rest of their privileged, male lives – one in which they never suffer the consequences of their loutish, misogynistic behaviour?  

 


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Sadly, the shooting of 14-year-old Malala Yousufzai was no isolated event. Posted by Bernadette on 25 Oct 2013
by Spinifex Intern Jacalyn



“We Taliban warn you to stop working otherwise we will take your life away. We will kill you in such a harsh way that no woman has so far been killed in that manner. This will be a good lesson for those women like you who are working. The money you receive is haram (prohibited under Islam) and coming from the infidels. The choice is now with you.”  


Imagine you received this letter one night on your door? What would you do? Would you believe it and quit the job that you love? Would you refuse to believe it?


It may sound like a nightmare or some type of hoax. Unfortunately, however, this is the grim reality for Fatima K, who received this letter in 2010:


“I am feeling very afraid now,” she said. “But what to do? I can’t leave my job because I need to work and do something for my family.” She took extended leave and has not returned to her job.


This is just one of the many women being threatened by the Taliban. The shocking reality for these women depicted in The Unfinished Revolution: Voices from the Global Fight for Women’s Rights, edited by Minky Worden.


When the Taliban were in government in Afghanistan, between 1996 and 2001, their notorious restrictions were often about social control, placing great importance on gender segregation, and dress codes. This included a series of edicts that restricted women’s movement, requiring them to stay home or travel with a male chaperone (mahram). Such edicts resulted in significant restrictions on Afghan women’s ability to work, at a time when they had started to make inroads into the work place. And perhaps most harmfully, Taliban rule led to a significant reduction in Afghan girls’ access to education, particularly once they reached puberty.


This restriction of girl’s access to education is on going. The sad truth revealed in this book has now come to light in the media lately. The story of 14-year-old, Malala Yousufzai, who was shot in the face while traveling on the school bus and who is now fighting for her life. This young girl was gunned down after the Taliban saw her as a threat with her blog supporting education for girls, accused of being “Pro-West”. Her blog ‘flower face’ was an avenue for all those opposed to the overtly conservative interpretation of Islam by the Taliban. A harsh interpretation of a religion that is centered on peace and knowledge.

 


Malala Yousufzai

I for one can’t help but ask ‘what is our world coming to?’ A world where a little girl can be attacked and her life threatened, by fully-grown men, just for wanting to be educated. Education is surely taken for granted here in the West as we complain about having to get up early and go to school in our dorky uniforms. For Malala, each school day was wearing plain clothes to try and conceal the fact she was a student, frightened by the ramifications being discovered would incur.


"Threats and attacks against women have a domino effect, spreading fear to women who have not been directly targeted by night letters and other warnings."


Fear is a constant reality,not only to those who receive these disturbing letters, but to all women living in a patriarchal and misogynistic area. Fear that the wanting to be a better person can have you punished; whipped, verbally attacked, beheaded or killed.


Is this where we are really meant to be in 2012? Still battling for simple rights.


I could say that, possibly, a lot of us did not know what was going on. Women have been silenced and we haven’t gotten out there and researched. Possibly we put it to the back of our minds, refusing to accept the unfortunate circumstances, as they don't directly affect us. I would therefore quote Leymah Gbowee who said: 'Women are not free anywhere in this world until all women are free.' Freedom of choice, education and opportunity should be a birth right, regardless of sex.

 


Courage encountered in the stories within The Unfinished Revolution and of Malala remind us that simply accepting something is happening and saying it is wrong is not such a difficult task. These women, not only accept it- but live it. I can only admire these women and young girls who stand up for what is right regardless of the consequences, it is only through determination by people like these that things are made right and 'good' is restored in a world gone mad.


“There are vocal and courageous Afghan women activists articulating women’s demands in the peace and reintegration process. These women courageously speak out against efforts to welcome abusive commanders back into positions of authority. The US and other international supporters have also stressed their commitment to a rights respecting process. But these voices are not sufficient. The Afghan government also needs to make clear that whatever the shape of a peace process in Afghanistan, it will not be one that compromises women’s access to education, justice, and participation in political life. President Karzai has referred to the Taliban as his “brothers.” But he has not yet spared a word for the anxious sisters, mothers, and daughters who do not want to be forced behind closed doors in the name of peace.” 


References: 


Excerpts taken from ‘Chapter 13: Letters in the Night- Closing Space for Women and Girls in Afghanistan’ by Rachel Reid in The Unfinished Revolution: Voices from the Global Fight for Women’s Rights, edited by Minky Worden, 2012, Spinifex Press, North Melbourne.


http://www.theaustralian.com.au/news/world/taliban-shoots-teen-activist-in-head/story-fnb64oi6-1226492525865



http://www.theage.com.au/world/taliban-attempts-to-justify-shooting-14yearold-girl-in-the-head-20121017-27pzv.html




 




 




 


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Cross-Marketing Your Cancer! a review of 'Pink Ribbons Inc' Posted by Bernadette on 15 Oct 2013

By Danielle Binks

 
 
 

 
I am guilty of doing what millions of people do in October; I choose the pink product over the regular. I've bought bottles of water with pink lids, forked out a couple of dollars for a pink silk ribbon pin and gifted pink ballpoint pens to friends. Mindless little purchases often made at the checkout counter in a snap decision, trying to do my little bit to help.
 
 
 

Little did I realise that this mindless naiveté at the checkout counter is part of a bigger, global capitalist problem – and it’s brilliantly explored in the must-see documentary released last year, ‘Pink Ribbons Inc.’ Directed by Léa Pool and based on the 2008 book by Samantha King, ‘Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy.’ ‘Pink Ribbons Inc’ is a “feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labelled a "dream cause," becomes obfuscated by a shiny, pink story of success.”

 

The film delves into all aspects of the mega pink ribbon franchise, from its grass-roots origins as a salmon-coloured cloth ribbon designed by Charlotte Haley, to how Estée Lauder and Self Magazine reappropriated the ribbon (with the help of their legal team) and used a female focus group to decide on the new pink colour (thought to be comforting).

 

Social critics, surgeons and doctors are interviewed and there is an overwhelming consensus that while the pink ribbon campaign has succeeded in awareness, it has not managed to go beyond to the next crucial step of behavioural change. And, in fact, the awareness in itself can be detrimental, as Barbara A. Brenner – Executive Director of Breast Cancer Action in San Francisco – explains, ‘There are many people to this day who believe that if they get a mammogram, they won’t get breast cancer. They end up with breast cancer, they say “but I got my mammograms! How can I have breast cancer?” – that’s because we gave them the wrong message. It’s the wrong message – it’s that simple.’ Brenner goes on to explain that; ‘Early detection, put simply, works for some. You find some cancers early enough, they’re treatable, they get their treatments, they live a long life. For some people early detection just means finding something that will never be life threatening and we treat them anyway and then they get sick from the treatment. And for some people, early detection means you have a kind of cancer that’s so aggressive that our currently available treatments can’t help you and it doesn’t matter when we find it. That’s not hard to understand – but people don’t like that message. Everyone wants to think that they’re in the first group.’

 

This focus on how awareness is both a blessing and a curse to the cause was recently examined in Australia. It was revealed that Kylie Minogue’s 2005 diagnosis with breast cancer raised unprecedented awareness in the target demographic of younger women who had never before had mammograms, but this awareness was a double-edged sword because it also exposed those same women to the unnecessary risk of radiation and to the potential of false-positive results. 
 

 
 
The film also speaks to women currently diagnosed with breast cancer, and those who have ‘fought’ the ‘battle’ and ‘beaten’ the disease. In particular, Léa Pool introduces us to a group of women with Stage Four breast cancer who are struggling with the collective pink ribbon message. These women say they are learning to die, because there is no Stage Five and no treatments for their cancer – but the pink ribbon message is about being a SURVIVOR who FIGHTS and WINS – and they fail to see how that message applies or helps them. This terminology of fighting/battling/winning insinuates that if you do ‘lose the battle’, then it’s just because you didn’t fight hard enough. You didn’t want it bad enough. There’s really not much support for women in the final stages of breast cancer – so much of the pink campaign is based around inspirational hope, survival, battling, overcoming – and so little on the reality, on coping with the worst possible scenario and living with dignity to the end. These women are not alone, and indeed you can find new support groups who deal with rebelling against what Samantha King calls ‘the Tyranny of Cheerfulness’. Take ‘The Angry Breast Cancer Survivors’, for example
 
 
 

 
 
 
These women Pool interviews are also affronted by the entire look of the pink ribbon campaign. As social critic and breast cancer ‘survivor’, Barbara Ehrenreich points out, cancer shouldn’t be pretty; ‘It’s not pretty. It’s horrible.’ But this is the bigger, capitalist picture exposed in ‘Pink Ribbons Inc’ – which is that breast cancer has become ‘the poster child of corporate cause-related marketing campaigns.’ Brenner also points out that because it’s a disease that affects women, much of the marketing is bordering on ‘sexy’, and people are thrilled at the chance to use the word ‘breast’ on daytime television.
 

 
 
 
In North America, 80% of the household buying decisions are made by women – so it’s no surprise when you start taking note of the products that are ‘pinkified’, everything from vacuum cleaners to toasters, blenders and tote bags. There have been campaigns like ‘Think Before You Pink’ which have worked to be critical of the companies cashing in on the pink cause – who take umbrage at pink handguns, but really sink their teeth into products that have inherent hypocrisy. Like KFC (Kentucky Fried Chicken) promoting pink buckets of hormone-injected chickens. The worst offenders of this pink hypocrisy are makeup companies who sell products containing petroleum, lead, formaldehyde, which penetrate the blood through the skin and are hazardous to your health, but many of these products are ‘pinkified’. It’s disgusting to think that Estée Lauder use chemicals linked to cancer, while promoting Breast Cancer Awareness – but they’re such a huge component of the entire pink ribbon campaign (indeed, it was their focus group who settled on the iconic pink colour) that it’s a good bet they’ll never break ties with their lucrative cause.
 
 
 
 
 
It’s also worth questioning if the lack of environmental cancer research is due to the very fact that so many companies would immediately have to start questioning their role in being a hindrance, not a help, to the cause. I mean, if you say we need clean air to help prevent cancer – then you can’t have an affiliation with Ford.
 
 
 

But what can we learn from the provoking ‘Pink Ribbons Inc’? For one thing, too many people believe that the cure is the answer – so we’re not very critical of the pharmaceutical work being carried out in the name of that cure. Again, more environmental cancer research is needed.

 

Everyone interviewed in ‘Pink Ribbons Inc’ is quick to point out that people on the ground of the pink ribbon cause have the best of intentions, which makes the capitalist gains that much more awful, and a manipulation of the worst kind – because they monopolize on our good intentions and our fear. On the one hand the pink ribbon campaign has not done much for the cause beyond awareness, with no behavioural change – it’s at once toothless, but still cashing in on an ultimately unsuccessful campaign, making it heartless too. As one woman with Stage Four breast cancer points out; “It’s almost like our disease is being used by people to profit. And that’s not okay.” This is very true; the pink ribbon is making breast cancer the bottom line, and people are buying it – it’s working for them, not for us.

 

 

 
Barbara A. Brenner agrees that this is a capitalist problem, this belief that ‘if we just throw enough money at something, we’ll understand it.’ What we now need, ironically, is an awareness campaign similar to the one pink ribbon has perfected – because “for people to rise up and object, they have to be told.” And when you see the global and pervasive movement of the pink ribbon campaign, you do realize that people want to help. They are desperate to show their support, to offer a little bit of themselves (whether it be in a fun run, or buying that pink-lidded bottle of water). We just need to direct them to the right cause. The same way the Pink Ribbon campaign hit us over the head with a sledgehammer for awareness – we must do the same thing with exposing their agenda. In this case, awareness is the most important first step.
 
 
 

A resounding message of the documentary is also that anger can be a good thing, when directed in a powerful way. The cheerful, upbeat, warrior-woman message of the pink ribbon campaign has some merit too – but as the women interviewed throughout ‘Pink Ribbons Inc’ repeat again and again; cancer is horrible. It’s not pretty. It’s not pretty in pink. It’s just horrible. Women should get angry that the only common factor of breast cancer is that it affects women, and that we’re no closer to find a cure or a cause. People should question where their donated money goes and what it’s doing to find cause and prevention. Women who suffer from breast cancer should not feel compelled to be cheerful, upbeat or smiling pink warriors who run/jump/walk for the cause – they should be allowed and encouraged to get angry. I would suggest that all women watch ‘Pink Ribbons Inc’ and direct their anger at the very campaign that says they have their best interests at heart – when really all they’re doing is slapping an overpriced pink bandaid on a bullet wound.

 
 
 

 


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