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Sexploitation-free Christmas Gift Ideas 17 Nov 2011
Don’t buy into the sexualisation of women

by: Spinifex intern, Imogen Kandel

In response to a question posed on the Collective Shout website asking for positive examples of where to shop this Christmas, we put out heads together and came up with a list of sexploitation-free gifting options (and a few food-on-the-run options, too).
 
We specifically looked at whether or not the company had used any sexist or sexually exploitative advertising, and gave our tick of approval to those who steered clear of using inappropriate images of women and children to push their message. Wherever possible, we also opted for Australian-made and owned, as well as eco and ethically friendly.
 
In our list you’ll find a mix of specific brands as well as retail outlets. To avoid buying from retailers that use sexploitation, go straight to the source and purchase directly online.
 
If you’d like to add your sexploitation-free shopping ideas, please use the comments section below.
 
Happy Holidays!


KIDS’ CLOTHES, TOYS & OTHER GIFT IDEAS
Every Little Girl - some great unisex clothing & organic tees!
Eternal Creation
The Singing Whale
Windmill Educational
New Moon Girls (magazine)

BEAUTY PRODUCTS
Aesop
Jurlique
Mukti Botanicals
Perfect Potion

BOOKS
Readings Bookshop
Books for Cooks
Mary Ryan's Books, Music & Coffee
Avid Reader
Gleebooks
Fullers Bookshop
Spinifex Press

CLOTHES & ACCESSORIES
People Tree
Blue Caravan
Ishka
Seed Heritage
Jennifer Loiselle on Etsy
A Skulk of Foxes
TOMS shoes - we love this site: for every pair of shoes you purchase, TOMS will give a pair of shoes to a child in need.

FAST FOOD & CAFES (when you need a break from shopping!)
Boost Juice
Grill'd
Lord of the Fries
Brunetti
Plum Café
 
UNDERWEAR
Berlei
Jockey Australia
 
BEDDING, LINEN & HOMEWARES
Albatross
HolySheet!
Bird Textile
Biome

ALTERNATIVE GIVING
Rainforest Rescue
Bob Irwin Wildlife Fund

Comments
Thanks for the effort to put together a list like this as I have just started to get organised for the ethical Christmas gift shopping saga. Will let you know if I come across any other sites to add to the list.

After a cursory squiz through the websites for kids gifts though, I have concerns that some of those listed may not be quite so great in regards to gender stereo-typing, which I see as part of the sexist/sexualisation construct.

While there are many positives about those websites I visited, there are a couple of "fails" about which I think readers should be made aware. I realise it is unrealistic to expect perfect feminist ware from every retailer soaking in the partiarchy but I do expect that those who garner a recommendation from Spinifex Press to be held to greater account.

Every Little Girl
Think robots, bicycles, the colour red, and navy and white stripes are "For the Boys" only.

Learning House
Imaginative, fantasy and constructive
Posted by Naomi Carey | 17 Nov 2011
(just realised that the rest of my comment was missing)

Learning House
Almost all of the products which included a photo/picture of a child were heavily gendered (ie knitting is for girls, hammering for boys, constructive play for boys, passive play for girls, fairies for girls, explorers/pirates for boys).
Also sell the highly offensive "golly" dolls.
Posted by Naomi Carey | 17 Nov 2011
Thank you so much for the work you did putting this list together. I had not heard of many of these retailers but am now keen to find out more about them. We will be sharing this list widely. Thanks again! - Melinda Liszewski
Posted by Collective Shout | 18 Nov 2011
Naomi, thanks for your comments. I do agree that it's difficult to get all of these right. Agree the golly dolls are offensive.
Posted by Susan_Hawthorne | 18 Nov 2011
I bought my daughter a subscription to New Moon Girls magazine, and we're very happy with it. Feminist, the girls can add creative content, they think critically about our culture, and can chat online in a safe environment. Excellent!
Posted by Catherine | 18 Nov 2011
Also eco-friendly Biome, and handmade, fairtrade, eco at Blue Caravan
Posted by Gette | 18 Nov 2011
Sorry! Just noticed Biome is already on the list
Posted by gette | 18 Nov 2011
Windmill Educational - fantastic toys and good gender representation in their catalogues. http://www.windmill.net.au/

Eternal Creation - beautiful and ethical clothing for baby to adult http://www.eternalcreation.com/
Posted by Nicole Jameson | 20 Nov 2011
As per the suggestions from Naomi, Gettie & Nicole, some shops have now been removed and others added.

Thanks very much!
Posted by Maralann | 20 Nov 2011
Wonderful list! I especially like the Biome website - such wonderful gift ideas!

But I disagree with Naomi Carey's comments about 'Every Little Girl'. I see little girls modelling robot and dinosaur t-shirts, and nowhere does the website say "For the Boys" only (that 'only' was your interpretation, but I don't read it that way at all!).
Posted by Bianca | 21 Nov 2011
Kate here from Every Little Girl. What a great blog idea and so glad I found out about it! I feel strongly against the far too early sexualisation of children and try hard to stock playful and colourful fair trade and ethically made items for children. I purposefully choose a few ranges of unisex clothing for children this summer. Little Chook organic & fair trade tees feature robots, dinosaurs, beetle and dogs worn by both girls and boys. My daughters are wearing them in the photos. They are listed in both girls and boys clothing categories. The Boys&Girls organic cotton unisex range with stripes and playful colours are listed in both the boys and girls clothing range.
This year I introduced a range of male dolls to our multicultural doll range to help break down gender stereotypes about boys playing with dolls.
I have more work to do on sourcing more unisex preloved clothing and have been working on being more conscious about language used. Let's hope the list keeps g
Posted by EveryLittleGirl | 22 Nov 2011
Would you be able to put the states where these places are, and if they have online shopping. Also The New Internationalist could be added to the list for organic and traffik free items. They also publish a range of books, diaries and calendars. They cover current affairs and popular reference complemented by world food, photography, fiction and alternative gift books. Their aim is for all publications to be easy-to-read, informal and informative to further their mission for global justice.
There is a shop in Adelaide city - http://www.newint.com.au/shop/index.htm
Posted by Susan Lehmann | 23 Nov 2011
Mukti Botanicals makes a fantastic body and skin care range that is certified organic and is eco-friendly packaged, and owned and produced in Australia. The products smell great and are just divine.
Posted by Rebecca | 27 Nov 2011
Perfect Potion are another Australian company who make wonderful body and skin care products for the whole family, which are aromatherapy-oriented, cruelty-free, organically produced and beautifully presented and packaged. I have been buying them for years.

http://www.perfectpotion.com.au/Default.aspx
Posted by Lisa | 01 Dec 2011
@ Rebecca & Susan Lehmann - thanks very much, products have been added!
Posted by Maralann | 01 Dec 2011
Positively Organic Skincare make organic skincare for men and women from certified organic ingredients. Each product is Accredited Cruelty Free and vegan friendly. They are Australian owned and made from a solar powered studio in South East QLD. Check out their range www.positivelyorganicskincare.com.au
Posted by julie boundy | 25 Jun 2016

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